“ To grow a business, leaders have to grow believers”

Chief among those believers are the company’s four essential growth partners: employees, customers, collaborators, and investors.

Believers are grown …

By leaders communicating a compelling vision of what ‘’better” looks like,

and the value it will create for each growth partner.

By leaders ensuring relentless execution all the way to the finish line.

By leaders celebrating at the finish line with those partners, who because they believed in the vision, made it come to life.

By leaders setting a new, more ambitious vision, offering still greater value for the partners.

By leaders pointing the way to a new finish line farther out - to a new and

better future.